It doesn’t matter if you are a Rap Artist or a Beatmaker, making a solid, good and overall quality impression on Social Networks with your fans isn’t always easy. Here’s a list of different ways you can develop your relationship with them in simple but yet functional ways. Let’s get right into it !
Artists, figure out who are your real Fans
Your Facebook Fan Page might say 3.000 – 10.000 or more Fans, but are all of them really true fans of your music ? The answer, even though you won’t like it, it’s NO. Not all the fans are the same: one of the first steps on developing a quality relationship with your fans is..well, identifying them. This way you will know how to target them better, and how to reach them without wasting time (and money) on those who aren’t real fans.
Reward your Fans for being Fans
As simple as that. The truth, whether you like it or not, it’s that fans many times click on the Like Button in order to get some freebies or something like that. Make them happy. How ? You can launch contests with photos or videos or whatever, give away a free album or VIP pass to your next LiveShow, etc. This helps so much when building a quality relationship with your fans.. Fans, like everyone else, are always looking to interact, and always remember to treat fans the best way you can: fans are fans, not to be seen as customers.
Be active and focus on Media
What does focus on Media means ? We live in a social media era right ? Ok, whenever you tell your fans about un up and coming liveshow, post a picture of the place. Your next #1 Hit is coming out next week? Make a graphic and post it as well. You will say lots of more interactions by your fans. People prefer videos and photos over plain text, it’s as easy as that. It’s like this in the Hip Hop industry as well: think of how many Rap memes you see while you are on Facebook ? How many Rap Videos get posted, etc. ? How many shares do simple text get? None.
Be regular when Posting
One of the biggest mistake for artists and beatmakers trying to build a relationship with their Fans is NOT being regular and constant about it. Think about it: does it make sense if you post 3 times a day on Facebook for 3 months, talking about your shows, new songs and albums, etc, and suddenly stop your social media activity for a month? No, it doesn’t. This is one of the biggest mistake to avoid. If you are not sure you can post too much for a long period of time, simply don’t.
Final thoughts on Artists / Fans relationships
No one like spam, no one likes to get “fake” attention. Whatever you do on Facebook, act like a real person, never like a bot or fake person that has no interest at all in other persons: you never know who you end up meeting and you will, in fact, benefit from getting to know other people in your same industry, Hip Hop in our case. Stay strong, and stay social, and if you ever need Beats, you already know where to find them.